A Research On The Effects Of Overseas Communication Of Chinese Children's Literature Publications

It has been 16 years since China took publishing “going out” as a strategy of building China's press and publication industry in an all-round way.During this period,the Chinese government and relevant departments continue to introduce new policies and measures,such as the “China Book International” and “the Belt and Road” initiative,to promote the publication to spread overseas.Children's publications become an important part of overseas publications because of children's psychological convergence and less political,religious and other factors with differences and conflicts.However,the overseas dissemination of publications should not only stay at the initial stage of “going out”,but also “go in” and “merge in” to enter a new era of overseas communication.As the important part of children's publications,children's literature publications play a promoting role in telling Chinese stories and spreading the voice of China by studying their overseas communication effects.Based on the theory of user demand,the theory of moderate effect and the theory of cross-cultural communication,this paper focuses on the data of Amazon UK and US websites,supplemented by Google hot word search and Twitter as secondary data sources,and uses literature research and data analysis to analyze the current and effect of Chinese children's literature publications in the British and American markets in 2015-2019.Chapter One,this paper explores the current situation of the dissemination of Chinese children's literature publications in the UK and the US,mainly based on the relevant classification and identification information of Chinese children's literature publications in the theme bookstore of Amazon UK and US website “China books”.Chapter Two,relying on Amazon,Google and twitter,we can capture data from three aspects of users' cognition,emotion and behavior in the UK and US,and then study the data hierarchically,and use Xinbang word cloud to analyze the word frequency of data,so as to find that British and American users choose Chinese children's literature for the four needs of parent-child reading,understanding of the author,understanding of culture and gift giving.Besides,users' evaluation is relatively positive,but users' attention and discussion on Chinese children's literature publications are relatively low,and the influence of Chinese children's literature publications on users' behavior is also relatively low.Chapter Three,through the analysis of the current situation and the effect of the dissemination of Chinese children's literature publications in the UK and the US,it is concluded that the overseas dissemination of Chinese children's literature publications does not pay attention to the age differences of overseas readers,there are cultural discounts in content and binding,and the level of overseas promotion is single.Chapter Four,according to the existing problems,the paper puts forward a series of improvement suggestions,such as age-based,multi-dimensional division of cross-cultural reader groups,content production based on “children standard”,and multi-channel promotion.