A Study On Flash Video

Pop-up performance art has attracted giant attention since its creation.Birth in the United States,Pop-up performance quickly became popular all over the world."Flash Pops" and "Flash Pop-ups" have appeared in people's vision one after another.Thus gained deep interest of most people.In the early days when Flash was spread into China,it was sought after by much amount of people,then it merged Flash art with China's communication environment,changes in the form of Flash communication and carried out as Chinese Flash.Among them,the production of Flash video is a new way of expression in the art of flash.2019 is the year when flash videos are blooming in China.Flash videos on different topics were broadcasted on major TV media,social media and online platforms.Such,they have attracted a lot of attention,and have also caused people's passion for shooting flash videos.Although flash video has become a common form of video,the internal understanding of flash video is not deep enough,and the academic research on flash video is still very rare.The definition characteristics and transmission mode of flash video have not been fully and comprehensive summarized in the academic circle.Therefore,this paper studies the flash video from the perspective of communication and case analysis.The paper is divided into five chapters.In the first chapter,the author tries to define the flash video,classify the flash video and summarize the characteristics of the flash video.In the second chapter,the author puts forward the theoretical basis of the flash video and analyzes the transmission and reception relationship and the transmission effect,and points out the new characteristics of the flash video.In the third chapter,the author analyzes the communication strategy of flash video from two aspects: creative strategy and channel strategy,and sums up the expression mode of flash video creation.In the fourth chapter,the author USES case analysis to study the current situation and communication strategies of the flash video "my country and I",and analyzes the communication strategies of the flash video from the practical cases.Finally,the fifth chapter is the reflection on the flash video,mainly from the flash video existing problems,improvement advice and development direction of the two aspects of thinking,specifically put forward the problems of flash video and give improvement advice,for the future development of flash video to provide some reference.