Investigation On Short-video Of Cantonese Culture Under The Perspective Of Communication Capacity

As a time-honored merchanapolis with flourishing culture,Guangzhou has bred and developed Cantonese culture with unique local characteristic.However,with the development of modernization and the changes in demographic structure,the changing and development of social communication and usage mode of media have a profound effect upon the transmission and inheritance of Cantonese culture.In the process of contesting with the dominant language,the function of Cantonese,as the carrier of Cantonese culture,gradually declined.For the purpose of highlighting the profound cultural heritage and enrich the spiritual connotation so that enhance the cultural identity,as well as the cultural self-confidence,this study focused on the cultural transmission of media communication,with the short-video as carrier.After summarizing the transmission of Cantonese culture in we media,this study selected the most typical and representative one Canton One Two for case analysis.With content analysis and in-depth interview with related specialists,scholars and senior professionals,it discussed the communication capacity of short-video in Canton One Two and tried to determine the influence factors of cultural communication to put forward suggestions on promoting the communication capacity of Cantonese culture.The study found that phenomenon of polarization existed in Cantonese culture transmission by we media.The overall influence of short-video in we media is relatively weak,which embodies in the better performance of the head part Canton One Two compared with the middle and tail part,that is some we medias with less quantities and weaker communication capacity.Then,study made a statistical analysis in terms of video genre,column distribution,Cantonese culture classification via web crawler and content analysis,as well as whether social issues,video genres,production methods and corresponding interactive data are involved or not.Finally,through in-depth interviews and literature research,this study proposed some suggestions for we media to improve the communication capacity of Cantonese culture in the following three steps: Firstly,raise the height of communication targets under the guidance of government and relevant social organizations.Secondly,make good use of the policy to establish regional identity of Cantonese culture.Thirdly,concentrate on the video content and prominent cultural connotation.