A Study On The Discourse Of The Cantonese Talk Show "Yue Zhi Yi Er"

In the era of new media,short videos have swept China in fragmented forms.Taking advantage of this trend to cater to the habits of the times,"Yue Zhi Yi Er"??????seized the opportunity to be welcomed by many audiences.As a language-based talk show,how its content is expressed through language and absorbed by social construction is worth studying.Discourse analysis is an interdisciplinary subject,covering multiple subjects.It has been applied to many aspects of our lives and used to analyze the meaning of words.This article mainly uses discourse analysis theory and related knowledge such as communication and rhetoric to study the discourse characteristics and meaning value of the"Yue Zhi Yi Er"program from three aspects:topic and rhetoric,style orientation and value appeal.This article first defines the concept of talk show by analyzing the status quo of talk show and discourse analysis,and provides theoretical prerequisites for the following research.Then it studies "Yue Zhi Yi Er" from three aspects: text analysis,discourse presentation,and discourse value.In terms of the text,there are four topic types in "Cantonese Knowledge One and Two" : daily life,gender emotions,entertainment topics,and Cantonese topics;rhetoric strategies are divided into language rhetoric and visual rhetoric.Linguistic rhetoric sums up the two major characteristics of static language,namely the many magical uses of rhyme and analogy.The body language in visual rhetoric is rich in charm,supplemented by subtitles,and the scene discourse shifts to emphasize emotions;the style of the program is humorous and interesting,and the local and spoken colors are vivid.In terms of discourse presentation,"Cantonese One Two" has the following characteristics: first,the discourse is oriented to the audience,and the audience is the center of the program;second,the discourse intertext uses citation to deconstruct popular Cantonese elements and parody classic works.,To achieve the effect of spreading in the funny.Finally,in terms of discourse value,it analyzes and explores the subcultural multi-faceted value expressed by the program discourse: first,the grassroots discourse of the Tucao culture intervenes to demonstrate the spirit of resistance;second,the cultural identity of Cantonese dialect is constructed to realize the niche culture.Value needs;third,subculture meets the emotional needs of social groups,refracts mainstream values,and deepens the meaning of the program.All in all,through a detailed analysis of "Yue Zhi Yi Er",from the use of language to the expression of the program's theme,the program uses a humorous and relaxed way to wrap up the meaning of positive energy,and brings some ideas to the current entertainment society.On the reference.