Strategy Research On TP-LINK Technological Innovation

Technological innovation strategy is an important part of an enterprise's development strategy,and its management is to obtain the competitiveness of sustainable development.That is,how to make better use of the internal resources,capabilities,knowledge,culture and other advantages of the enterprise to adapt to the opportunities and threats in the external environment,thereby defeating the activities of competitors.Its most important role is to change the competitive position of enterprises and help them find a new and stronger foothold to establish long-term competitive advantages.However,due to the variability of the external environment,the asymmetry of information collection,and the limited rationality of people and other factors,in the face of strategic competition between different companies in the same industry,the results of the implementation of technological innovation strategies cannot fully achieve the expected results.Therefore,the enterprise must always think about the actual implementation of the desired results of the strategy to continuously adjust the strategy of the enterprise.This article mainly uses the multinational enterprise TP-LINK as a template to explain its basic situation and the difficulties faced by technological innovation.I use case analysis method,SWOT analysis method and other methods to analyze how TP-LINK solves the current problem by analyzing the internal and external environment and combining my own advantages and disadvantages.Finally,it is recommended to make decisive technological innovation strategic decisions,including strategic objectives,strategic choices,safeguards,etc.,and gradually adjust various implementation measures as the environment changes,such as establishing a global R & D center,selecting and developing new technologies,and adopting new technologies.In order to ensure and promote the effective progress of technological innovation,the company's international model will gradually gain its own core competitiveness in the market experience and win a stable market.At the end of the article,the conclusions of this study are discussed,and some suggestions are given for Chinese companies to choose technological innovation strategies in the context of globalization.At the same time,it illustrates the shortcomings of research and discusses the development direction of further research.