Research On The Influencing Factors And Service Model Of Information Adoption Behavior Of Mobile Commerce Users To Augmented Reality

With the development of the Internet and the popularity of smart phones,mobile commerce has become an important shopping channel in People's Daily life.In recent years,the business model of m-commerce has been constantly enriched,with the emergence of such forms as live broadcast shopping,content e-commerce and social e-commerce,which are user-centered and focus on user experience.As an emerging information technology,augmented reality technology has been developing continuously in recent years and has been applied in many fields,and its application potential in the field of mobile commerce has been paid more and more attention.Augmented reality technology can not only improve the online shopping user experience for mobile commerce,but also take into account user engagement both online and offline,increasing user stickiness.In this paper,we took “augmented reality virtual try” makeup in Tmall as the research sample,the users who have experienced the augmented reality service as the research object,using the method of literature investigation,the empirical study method of structural equation model.We built and verified the mobile commerce user adoption influence factors model proposed which is based on the theory of technology acceptance theory and immersion theory.This paper analyzes the influencing factors of the adoption of mobile commerce augmented reality user information,and puts forward the mobile commerce augmented reality application service model and countermeasures based on case study.This paper proposes specific strategies and suggestions for mobile commerce augmented reality adoption.It provides concrete reference for the future mobile commerce industry to adopt augmented reality technology.This paper has certain theoretical significance for the study of mobile business user adoption and user information adoption behavior.Meanwhile,the application service model and countermeasures summarized in this paper have certain practical significance for the industry.Augmented reality technology has a strong application potential for enhancing the consumer experience and engagement.The research on the role of augmented reality human-computer interaction technology in mobile commerce is of great significance for the research on the future mobile commerce service mode.