The Research On Issues Related To Going Global Of The New Era Themed Publishing Books

It has been a full decade since thematic publishing was incorporated into the official discourse system in 2010,which was called the "first year of thematic publishing",and then entered the obvious "era of thematic publishing" in 2016.Many current publisher has put the topic published as its primary business and important sectors,actively explore the international market,efforts to "go out",which illustrates the theme,published in the propaganda of the party and the state policies and regulations,reflects the era theme and time spirit,to show our wisdom and play an important role in the process of establishing the image of our country,continue to concern and attention.The opening of the 19 th national congress of the communist party of China(CPC)in2017 marked the arrival of a new era and the emergence of new ideas and cultures.Due to its particularity,in the new context,the more important task is to embody the confidence of China's road,theory,system and culture,to assume the responsibility of telling the story of China in the new era,and to enhance the soft power and influence of Chinese culture.Although thematic publishing has attracted more and more attention in recent years,the research on thematic publishing has not reached a higher theoretical level,and the research on "going out" of thematic publishing books is even less.On this basis,this paper makes use of the existing literature,combines with the actual cases and the latest data,collects the materials such as books,papers and periodicals on the topic of publishing books "going out",and completes the main content of the article.Firstly,it introduces the connotation,attribute and forming and developing process of thematic publishing.Then introduce under the background of new era,our country theme books published the significance and necessity of "going out",the second theme analysis published books "going out" mode,content and direction of topics,focus on analysis of "going out" facing opportunities and challenges,in the process of the last books published on how to better promote our country's theme of "going out" put forward the corresponding suggestions.The new insight of this paper lies in the comprehensive discussion of going global,the classification of the topic and the prediction.Through the analysis,it is concluded that in the process of "going global",the books published on the current theme are mainly confronted with difficulties in national interests,content,translation and overseas marketing channels.In order to solve these problems,it is necessary for the national management organization to make clear the direction,make a rational layout,divide the levels,adopt a differentiation strategy,and the publishing unit to serve the national strategy,deepen the contents,overseas promotion and the cooperation with the publishing house,so as to speed up the pace of "going out" of themed books.