Research On Social Responsibility Of Domestic Short Video Platform

As the most popular media platform at present,domestic short video platforms have great information carrying capacity and a strong user base.Faced with the increasing social influence of the short video platform,it is of great value to clarify and strengthen the performance of its social responsibility.The article discusses the social responsibility of domestic short video platforms in stages.Firstly,the status quo of social responsibility fulfillment of short video platform and its value are analyzed.After clarifying the existing problems and causes of the social responsibility fulfillment of the domestic short video platform,the social responsibility dimension of the short video platform was constructed based on the reality of the social value generated by the society,the government,itself and the industry.Based on the theory of comprehensive social contract theory and media social responsibility theory,the article divides the social responsibility of short videos into internal and external discussions.Based on the short attributes of the short video platform,which have the dual attributes of media and enterprises,it analyzed and researched its social responsibility content,and clarified the social responsibility content of the short video platform.And through the questionnaire survey,the rationality of the construction of the social responsibility dimension was proved.At the end of the article,some suggestions are made on how the short video platform can strengthen the fulfillment of social responsibility.The social responsibility content of the short video platform has certain complexity and research value.Discover the problems in the fulfillment of social responsibility of short video platforms,and elaborate on the content of its social responsibility.Strengthening the social responsibility fulfillment of the short video platform is a requirement of the society and a requirement of its own development.