Research On The Communication Strategies Of WeChat Public Account Of "Ju Zuo Zhao Zhong"

In the new media era,with the extensive reading interest of the audience and the acceleration of the construction of WeChat public account platform,military WeChat public account has gradually come into people's sight.In December 2015,founded by rear admiral Zhang Zhaozhong personally "Ju Zuo Zhao Zhong" WeChat public,stand out in the fierce competition in the military since the media world,gradually become the mainstream of juvenile military science education platform,even in the network to form the "Zhang Zhaozhong" phenomenon,the interpretation of the humorous discourse style and professional perspective,attracted a lot of audience and 00 after 90.By February 2020,the number of fans on WeChat public account has exceeded 3 million,and the total number of fans on all new media platforms has exceeded 33 million.It has high popularity and social influence in the society,and its communication strategy is representative and typical,so it has certain research value.At first,this paper expounds the research background and current research situation,and lays theoretical foundation by analyzing zhang zhaozhong's individual,"Ju Zuo Zhao Zhong" and other military WeChat public accounts.Through case analysis,literature research,content analysis and questionnaire survey,further collect the data and literature about the WeChat public number.This article from the "Ju Zuo Zhao Zhon" WeChat public issue of "image-building strategy","content to attract strategy" and "audience adhesion strategy" three dimensions,this paper analysis the Zhang Zhaozhong humorous fashion image and followed hot,diversify the content of the selected topic,the humorous discourse style production characteristics and precise positioning audience,attaches great importance to the interaction and the establishment of audience support mechanism of community.At the end of the paper,the author summarizes the communication experience and inspiration of the WeChat public account of "Ju Zuo Zhao Zhong".The military we-media should improve the originality of content content,graduallycreate a communication voice that integrates humor and professionalism,and more strictly guard the pass,clearly define their own positioning,and actively assume social responsibilities."Ju Zuo Zhao Zhong" WeChat public,with humorous language and Zhang Zhaozhong grounding gas shape,formed the unique style,the spread of in obtaining economic benefits at the same time also actively.