Research On The Cognition And Attitude Of Young Audiences Towards Korean Artists Under Cross-cultural Communication

With the continuous development of the Korean wave culture in the world,the Korean idol industry has gradually developed into an important part of the external communication of the Korean cultural industry.In recent years,more and more Chinese artists choose to go to South Korea for singing,dancing,body training and other aspects.The proportion of idol artists with "going to South Korea" attribute is gradually increasing in China's entertainment market.Lu Han,Kris Wu and other idol stars who have gone to South Korea have gained high attention from the public.This study takes artists with experience in going to South Korea as research objects.Through in-depth interviews and experimental methods,it studies the cognition and attitude of Chinese young audiences towards artists in South Korea in current popular culture.According to the research conclusion,Chinese young audiences have a high degree of recognition and attitude towards this group because of the "status of going to South Korea" of artists.The deeper the artists go to South Korea,the better the cognition and attitude of the audience will be,and the recognition of the standardized model of Korean idol industry is the real reason behind this phenomenon.Based on the combination of experimental method and interview method,this study conducted an in-depth study and concluded that young people have a high degree of identification with artists who have gone to South Korea,and the degree of artists' going to South Korea is positively correlated with the cognition and attitude of the audience.On this basis,the author will study the results combined with real idol industry development in our country,think idol industry in China in the process of development,should be based on the reference for the development of the Korean entertainment industry,the industry itself clear positioning,through the establishment of perfect idol culture system,attach importance to the role of new communication carrier,using Chinese artist group advantages and characteristics of Chinese culture spread abroad.