Research On The European Development Strategy Of Huawei

In the context of economic globalization,many Chinese companies have expected to enter Europe to carry out international business.Chinese enterprises represented by Huawei have been expanding the European market earlier.Huawei has made remarkable achievements in the European development for 20 years,but it has also experienced many hardships.Through a comprehensive survey of Huawei's internationalization development in Europe,this paper analyzes the external environment,internal resources and conditions facing Huawei's European development,and makes an in-depth study of Huawei's European development strategy,which is of great significant reference for Chinese enterprises to enter the European market smoothly.In this background,this paper uses the international strategy related theory and strategic management analysis tools,combined with actual situation of Huawei's European development.Taking Huawei's European development strategy as the main research object,and SWOT strategy analysis tool is used to analyze the alternatives of Huawei's European development strategy under the current environment,and quantitative strategic plan matrix analysis method is used to evaluate the alternatives of European development strategy.This paper summarizes that Huawei company in the next period is most suitable for European integration strategy choice,and work out the main content of this strategy,implementation measures and implementation guarantee.On this basis,this paper summarizes some enlightenment of Huawei's European development strategy to Chinese enterprises: the internationalization development of enterprises cannot be separated from independent R&D innovation,and continuous investment should be enforced in the target region market;Learn from the successful business model of multinational companies in the international market to reduce the entry cost and market risk of international market expansion.Establish your own global production network and strive to achieve strategic integration with local capabilities.As a global international enterprise,Huawei has adopted the European integration strategy in the European development and made efforts to realize the strategic integration of its global production network and local capabilities,which is worth learning by Chinese enterprises in their international development.