Study On The Impact Factors Of Huawei's Brand Internationalization

In the wave of growing and perfecting global markets,in order to comply with the trend of the times,more and more countries and enterprises have begun to choose transnational operations,expand international markets,and carry out brand internationalization.China is a developing country,and the high-tech industry started late.At present,Huawei has become a typical representative of China's high-tech field.Since its establishment,Huawei has been aggressive and progressive,and has been committed to scientific research and innovation for many years.The results are becoming increasingly prominent.In recent years,Huawei has achieved technological breakthroughs in many fields,striving to be at the forefront of global technology.As a leading company in China's high-tech field,its international brand awareness is increasing.As of 2018,Huawei's international brand awareness has reached 88%.It is a pioneer in the successful realization of brand internationalization by Chinese enterprises,and is an example that all industries and industries that are preparing to carry out international marketing and brand internationalization construction should learn from.On this occasion,we will study the influencing factors of Huawei's brand internationalization,enter the international market for various Chinese enterprises,carry out brand internationalization construction,realize their corporate value to a greater extent,and enhance the competitiveness and impact of Chinese enterprises in the international arena.Force has a very important meaning.This article first sorts out relevant theories about the meaning and influential factors of domestic and foreign brands,brand internationalization,explains the significance of brand internationalization for enterprises,and pave the way for the full development of the following.Then,through a brief overview of the development status of Huawei in all aspects,the company's current global layout is summarized from the six aspects of global marketing,market,organization,employees,R & D and service,and sales by continent.analysis.Then,starting from the development of its business areas,operating conditions,and brand awareness,it explored the many achievements of Huawei since itsestablishment and the status of internationalization of the brand.Then,the PEST method was used to analyze the external factors affecting Huawei's internationalization of the brand from both domestic and foreign perspectives.It also analyzed the opportunities and challenges encountered by Huawei's brand internationalization.After analyzing the influencing factors in the internationalization of the brand,the grey correlation analysis of each influencing factor and the international popularity of Huawei's brand was made.Finally,the article summarizes the factors that influence the internationalization of Huawei's brand and its influence on brand internationalization from three aspects:international,domestic,and internal,and puts forward relevant suggestions.Nowadays,all walks of life in China are developing at a high speed.Brand internationalization will not only help enterprises achieve their economic goals,but also increase the competitiveness of enterprises and China's comprehensive national strength to a certain extent.On the road of brand internationalization,opportunities and challenges coexist.Only through continuous self-improvement and active adaptation to domestic and foreign macro conditions,grasping the opportunities brought by national development,and striving to overcome difficulties and challenges,can we enter the international market.Recognize Chinese brands and make Made in China stand in the forest of world brands.As a representative of China's enterprises that have successfully entered the world,Huawei's brand internationalization has certain reference and guidance significance for other companies in China that are preparing for brand internationalization,which can help our brands to be better and faster.Based on the international market.