The Time Is Always Right-Young Sports Media Professionals Facing Platform Innovation

The transformation of the media industry and the innovation of communication methods have become an inevitable trend in recent years.The new generation of sports media professionals have almost experienced a transformation of the production methods from text,to pictures(including GIF images),and to video.Against the background of profound changes in the way media communicates with audiences,various institutions,organizations and individuals in the sports media industry are struggling to follow or create trends and explore a suitable way to survive.Every young professional in the sports media is struggling in the waves of technology innovation and yearn not to be abandoned.And when we seriously observe the sports media industry,if we peel off the shell of the hardware of the technology platform,we will find specific careers of each young individuals.This article focuses on the sports industry media,and pays attention to the media people themselves,not their works,and tries to sort out the shape of sports media by recording the experiences of different individuals.What is the reason for a sports media professional to enter the industry? Is there any interview that kept him awake,and any moment that made him want to quit? One of the main functions of the media is recording and dissemination,but the voice of an individual is also worthy of attention.By recording the voice of the recorders and thinking about the confusion of the thinkers,we can have a deeper understanding of the changes and current status of the sports media industry and capture more light for the future of the industry.As a non-fictional work focusing on character descriptions,the writer interviewed a number of young sports media professionals,covering a variety of industry forms,including traditional paper media,online media,and self-media in order to record and show the changes in this industry from multiple perspectives,as well as the feelings and reflections of those who have experienced.This will allow more people to understand the current status of the industry,provide information for recording the transformation of this industry,and provide thinking materials for discussing the future of sports media.