Research On Experience Design Of Advertising Delivery System Based On Advertiser's Perspective

In the Internet era,advertising has different ways of expression,and the commercial form of advertising has gradually cultivated new formats.At present,the network advertisement pays too much attention to providing personalized content for the advertisement audience to attract ordinary users,and pays less attention to advertisers,the investor.In particular,the online advertising industry is developing rapidly.More and more small and medium-sized businesses begin to use online advertising as their own marketing channels.However,these users lack awareness of advertising strategies and become passive parties in the process of purchasing and placing advertisements.Their interests and experiences are not effectively protected.Under the new situation that the center of users changes from service to experience and the center of design changes from physical logic to behavioral logic,this study systematically combed the form and development process of online advertising and advertisement delivery systems.Targeted in-depth investigation of the characteristics and behavioral characteristics of small and medium-sized offline store merchants as advertisers.Based on the relevant theories and methods of user experience and interactive design,this paper analyzes the problems existing in the advertisement delivery system.At the same time,the design strategy of advertisement delivery system is put forward from three aspects:perception layer,behavior layer and reflection layer of user experience.Finally,the actual project case is used as the carrier to design the information structure and product form of the advertisement delivery system,aiming to provide reference for the design and development of the advertisement delivery system in the future.