Study On The Media Application And Design Of Mobile Advertising

Originally a phone is just the communication tools which people on the move to communicate with human, also known as mobile phones. With the combination of mobile phones and the Internet, popularization and development of 3G (Third generation mobile communication technology), Not only can people through phone calls, also online, shopping, watching movies, listening to music, play games, read news, etc. Gradually the mobile become the new medium which from a simple mobile communication device transmitting signals into a transmission symbol, information and content. The mobile phone is becoming a multimedia center which People can carry and move it. Of course, this may also make mobile phones become the largest advertising medium. The emergence of mobile advertising is making the mobile phone being achieved by the tools of interpersonal communication across the media to the public.Mobile advertising as a new form of advertising have some of advantage, such as, targeted, information arrival rate, strong interaction, the formation of effective communication with users, the effectiveness of strong, broad coverage of information, intelligent strong, and greatly enhance the economic benefits of advertisers. Given the current forms of advertising internally forced indoctrination is a form of communication to the audience. How to do both forms of advertising in mass entertainment but also make consumers from passive acceptance to active understanding of the issue is worth thinking. By exploring the development of mobile advertising demand characteristics and motives behind, the combination of mobile advertising and mobile media means, Analysis of the characteristics of mobile media and mobile advertising in the practical application of mobile media. Summarize the general form of mobile advertising and mobile advertising media in the phone should be noted that the problem, so putting forward innovative mobile advertising forms, for the purpose of mobile advertising can be more perfect to meet the actual needs of users, and experiencing the new interactive experience which mobile advertising brought it.