Design And Implementation Of Mobile Terminal Supported Advertising Platform

With the advent of the information age,advertising and marketing needs are growing,both large enterprise companies advertising marketing needs,but also a large number of small and medium enterprises,and even individual businesses have advertising and marketing needs.However,the traditional advertising industry generally has high threshold and high cost,and in the traditional terminal advertising business model,the formation of a closed system of various advertising companies,the relative isolation between different systems.Most of the advertising company's terminal advertising mode is still in the artificial placement of the ad list of offline mode,this model is generally low delivery efficiency,high advertising costs,free advertising information is not timely release and update,advertising demand side It is difficult to find the delivery side and many other issues.In view of the above,this paper designed a advertising management platform for Advertising terminal.Efficient use of such ad slot resources,but also reduce the threshold of such advertising.The main work of this paper is as follows:1.Draws the domestic and foreign research,carries on the demand analysis and the module division to the advertisement management platform,has determined the four function modules with the advertising network service module as the core.Designed the logical architecture and physical architecture of the platform based on cloud technology,and realized the overall function of the advertising platform which supports the mobile end.After the user logs in to the system,it can register the advertising network according to the existing advertising terminal to provide the advertising bit for profit.You can also upload the inventory and select the appropriate network to carry out the operation.2.Design and design a cloud-based terminal advertising management platform.Using Android APP as a user front end platform,providing user-based ad referral services,but also allows users to more convenient and efficient use of the platform for advertising.3.On the basis of satisfying the functional and non-functional requirements of the terminal advertisement.The cooperative filtering algorithm based on Pearson correlation coefficient and Cosnie similarity degree is realized,Research and simple implementation of the use of user behavior data advertising site recommended...