Research On The Innovation Of China's TV Program Mode From The Perspective Of Comparative Advantage

TV program mode has become the mainstream of today's international television market program.Developed countries such as Europe and the United States have basically formed a complete industrial system from the R&D,production to distribution.China has experienced a massive wave of overseas program mode,and gradually began to explore the road from imitation and copy to the independent program model.Based on the theory of comparative advantage and the idea of innovation,this paper first analyzes the present situation and history of the copyright of TV program mode in China,and explains its important position and influencing factors.And then from the perspective of the cultural resource endowments and scale economy as the core of the relative comparative advantage,as well as technology and system-oriented innovation mechanism,analyzes the comparative advantage of developed countries with flourishing TV industry and Korea's TV program,which has been developed in recent years,in different dimensions of culture,technology and system,and also described in detail with specific cases.Through the comparison with the European and American TV copyright programs,this paper puts forward that,on the basis of maintaining the diversification of the current program mode,we should use the rich resources of the vast land and splendid culture develop the resource endowment advantages,open capital market,establish the specialized human resources structure.To create a comparative advantage under the guidance of innovation,in the overall social environment of the media integration,learn from the introduction of overseas programming model,others successful experience and advanced technology,explore the program model innovation path from multi-angle.Take the system as a carrier to improve the industry management system.At the national level,use the law to protect and stimulate creativity.At the mean time,industry promote their own development through the establishment of the independent innovation promoting system,strengthen self-discipline,and promote the system of production and broadcasting separation.All in all,this article is intended to promote the development of the original program mode through the excavation of the comparative advantages of all aspects of our country,so as to realize the leap-forward progress of the TV program mode and the prosperity of the industry.