Research On The Media Transformation Strategy Of Shiye Magazine

In recent years,with the rapid development of the Internet,a lot of smart terminal devices have emerged in the society.At the same time,the bearing and dissemination mode of information has undergone profound changes.More and more people obtain information through smart phones.Restrictions on time,space and form.Breaking through the "Top-down","point-to-point" and "point-to-point"" information dissemination method in the past has enabled information producers and consumers to achieve interactive integration on the Internet platform,greatly blurring the boundaries between the two.Relying on advanced information technology has not only enriched the channels of information dissemination,but also changed the dissemination pattern with newspapers and TV broadcasts as the core,and the public has shifted from paper reading to screen reading,thus promoting the rapid development of new media.With many advantages,such as interactivity and timeliness,new media quickly occupy the market,but the traditional is facing a decrease in audience,the market shrinks,and advertisers continue to lose to new media,which brings huge survival challenges to traditional media,resulting in more and more The more traditional media fall into bankruptcy.Under the impact of new media,traditional media gradually embarked on the development path of transformation and integration.Nowadays,the boundaries between the media are becoming more and more blurred,and this also makes the trend of borderless media integration becoming more and more obvious.This article takes the transformation and development of Shiye as a case study,and takes mobile Internet technology as its main background.By studying the operation status of Shiye,using tools such as PEST and SWOT,it analyzes the main issues facing Shiye and formulates the Shiye Shiye Magazine's strategic path for media integration and transformation,and puts forward safeguard measures for the implementation of the strategy.