Emotional Presentation And Transmission Of We-media

Emotion is the inherent spiritual activity of human beings,the subjective experience of objective things,the mother of all forms of consciousness,and one of the internal driving forces of human behavior.The saying of "feeling in touch with scenery" is widely accepted in the east and the west.The generation of emotion is stimulated by external objects.This saying has been passed down to today,and people have some experience of it in their daily life.Emotion by spreading will be different degree of influence by waiters,by famous scholars Guo Jingping,author described in emotional sociology research,in addition to the interpersonal process of emotion state changes play an important role,the mass media as a carrier of the People's Daily life with,to the audience to be reckoned with in the influence of emotions and emotional values,media products has become a lot of people get one of the important channels of emotions and emotional compensation.With the continuous development of new media,the media environment has entered the era when everyone is we-media,and the media products derived from we-media have unprecedented spread breadth,depth and strength.The emotional transmission of we media is more conducive to forming emotional social communication with users,and the diversity of we media is more able to meet the personalized emotional needs of users.However,it cannot be ignored that the emotional values contained in some we-media products are too subjective,personal tendency is too obvious,coupled with highly inflammatory language,and thus produces "brainwashing" emotional communication for users.Firstly,this paper analyzes the causes and background of the phenomenon of emotional communication of we-media from the social level,we-media communicator level and audience level,and observes the positive and negative effects.Then through the content analysis and text analysis of 30 selected WeChat official accounts and the original articles published by them,this paper explores the common characteristics and rules of the creators of public accounts in the process of content production and emotional communication,and summarizes and discusses their emotional presentation and emotional communication strategies.This paper selected the typical influential WeChat official account "new thefair" as a case study,focusing on the overall operation,content creation,emotional expression of "new thefair" strategy,summed up the redeemability of its emotional communication.Finally,through the macro control and micro analysis of WeChat emotional communication found some problems,and put forward the solution,optimize the emotional communication,in order to build we-media emotional space civilization.