Research On The Online And Offline Interaction Of Radio Sports Programs In The New Era

In 2001,Beijing's successful bid for the Olympic Games ignited the sports enthusiasm of the whole country.Since 2002,a large number of radio sports frequencies and radio sports programs have emerged.With the spread of more sports content to the audience,people's attention to sports continues to increase.The emergence of new media enriches people's ways to obtain information and is also a turning point in the development of broadcast media.Media is impacting traditional media,which is undergoing transformation and transformation with its own advantages.How to better reflect the interactivity of broadcast sports programs online and offline,realize their integration with new media,and complete the transformation from cocoon to butterfly has become the focus of this paper.Back to the 1930 s,live sports broadcasting began to be favored,which is also the earliest sports broadcasting content recorded in relevant documents.Radio has always been a reliable platform for the dissemination of information.The broadcast sports program not only spreads sports information,but also plays an important role in guiding people's yearning for a better life and promoting the development of sports.This paper takes Chutian traffic broadcasting program "sports night talk" as an example,comprehensively and systematically studies the basic status quo,existing problems and development countermeasures of China's broadcasting sports program.The article makes the distinction and explanation to the sports broadcast and the broadcast sports program,defines the "interactivity" in the application of broadcast and gives a comprehensive and systematic explanation,which makes it more rational and operable.The paper puts forward that the research on the online and offline interactivity of broadcast sports programs is the main research topic in the media communication process in the new era.Through the analysis of the case "sports night talk",this paper studies the content and presentation form of the radio program,finds out its advantages and disadvantages,explores the causes of the program "evergreen",and finds out the communication reform way of the radio sports program in the media convergence environment.This paper applies the multi-disciplinary knowledge of journalism and communication,and adopts the methods of documentary materials,expert interviews and case analysis to focus on the following four aspects.Second,from the three perspectives of the organization,the text and the audience,this paper analyzes several important reforms and the current situation of the program.The third is to briefly sort out the main problems existing in the column of "sports night talk";Fourth,it is pointed out that the continuous development of columns in today's environment requires more attention to the topic of online and offline interaction research and corresponding Suggestions.The innovation of this article is embodied in three aspects: first,it describes the development of the broadcast sports program "sports night talk" in the past 20 years in a complete and systematic way;Second,it defines the concept of "interactivity" independently and makes corresponding analysis.Third,it puts forward some countermeasures to solve the continuous development of broadcast sports programs in the current media environment,such as the unification of online interaction and offline activities,the creation of hosts' own IP attributes,and the development of brand of programs.The Daily has a podcast,the New York times has a voice,and Polly,amazon's experimental news-reading product,is widely used.The innovation of this paper is embodied in three aspects: first,it describes the development of night talk in sports field in the past 20 years completely and systematically;Second,it defines the concept of interactivity independently and makes corresponding analysis.Thirdly,it puts forward some countermeasures to solve the development of broadcast sports program in the new media environment,such as the unification of online and offline activities and the development of the brand of the program.Taking interactivity as an important basis for the current development of radio sports program,the essence is the mutual promotion and support between the content presentation of the program and offline activities,so as to create a brand program with a wide range of communication and great influence.