Research On The Online Interactive Broadcast

With the development of Internet technology,a new type of media,online interactive broadcast,is gradually entering the daily life of the public.Network interactive broadcast is a new product in the Internet era.It has attracted a large number of audiences and capita ls and has developed rapidly with its diversified dissemination main body,mature busines s model and rich content.Live streaming has gradually become an essential leisure activiy in online life.Its popularity and popularity has accelerated the arrival of the nationwide li ve broadcast era.The background of this article is the rise of the live broadcast industry in recent years.this article takes the interactive live broadcast of the network as the research object,and c ombines the "live time" to conduct a specific analysis.This article is intended to explore t he development path of online interactive broadcast,and analyze the reasons for its popul arity.The paper proposes that online interactive broadcast can be divided into two types: s elf-made by the media and live by the platform.The characteristics of the interactive live broadcast are summarized as multi-proliferation,rapid propagation,low cost,and short cy cle time.This article elaborates on the operation mode of interactive live broadcast of the network from three aspects: production mode,transmission mode and profit mode.Based on this,this paper points out the problems that arise in the development of live broadcasti ng.And provide some solutions for its future development to promote the healthy develop ment of interactive online broadcast.