Research On Gamification Design Of Mobile News Application

Since the concept of gamification design has been brought up in 2011, it has been widely and effectively applied in education,tourism,entertainment and many other realms. The development of the Internet has made Apps become an indispensible tool of people's daily lives. News Apps, for example, enable audience to receive information and discover the world. In the realm of news communication and management, it had first introduced the application of gamification design and achieved great commercial successes. Therefore, it is, no doubts, a trendto continually incorporate gamification design in the process of News Apps terminal design.The article largely bases on experience design, by deconstructing the principles of game, and brings up the basis of and elements of game design. These results will eventually integrate into experience design and creatively come up with the construction of game design of News Apps. To test these constructions' reliability and validity, the kansei engineering and fuzzy analytic hierarchy process will together be utilized. More importantly, these constructions will be evaluated,according to the practice of my internship in Netease, where they are to be applied in real business scenarios. By research and practice, the construction of gamificaion design and the judgment of the construction have been created, causing profound effects to the future gamification design of the mobileApps.