User Profile Modeling And Implementation Of Marketing Strategy Management Platform Base On Anime Big Data

With the rapid development of mobile Internet technology,users rely more and more on the network.The structured,semi-structured and unstructured data in the network have exponentially exploded,and the era of big data has come.In the face of massive data in the era of big data,how to fully mine the value behind massive data,understand users' needs and improve marketing efficiency has gradually become an important goal of enterprises.Under this background,we propose the topic of user profile modeling and implementation of marketing strategy management platform based on anime big data.Based on the massive data of the anime client users,this paper finishes the research and construction of user profile in the anime scene and implements the marketing strategy management platform based on the anime user profile.The core of user profile modeling is to establish the label system.This paper first studies the basic characteristics and construction method of label system,and construct the label system hierarchically combined with animation business scene.Secondly,using the statistical analysis and machine learning algorithm,we construct the models for modeling label of the animation users,such as gender,age,user preference,user value and so on.Thus,we obtain the users' labeling model.For the issue of gender identification of animation users,this paper proposes an algorithm model based on the fusion of random forest and extreme learning machine,which can achieve a high degree of parallelism and has the characteristics of small training error and extensive generalization ability.Experiments show that the model can predict the gender of anime users more accurately.Finally,combined with the business scene of anime marketing,we design and implement the marketing strategy management platform based on the constructed user profile.The main work includes the design of platform architecture,the design of marketing strategy's life cycle model and the implementation of each subsystem in the platform.