Research On Precision Marketing Application Based On User Experience

In the age of social media,big data is the engine that allows users to constantly change roles.Correspondingly,marketing has changed from independent to systematic engineering,and the role of data in the whole process of marketing must also be driven by reference tools to drive the engine.The data-driven precision marketing engine will subvert the traditional marketing decision-making model and marketing execution process,bringing revolutionary impact to the network marketing industry and even the traditional industry.Big data is booming and precision marketing is at the right time.Using big data for precision marketing is the key to realizing the value of your data.Through accurate marketing and big data analysis,it can help enterprises achieve precise targeting of target users,provide users with multi-dimensional insights,and achieve corporate marketing purposes.The video website is a typical example of using big data technology for accurate marketing,because the current domestic mainstream video websites are developing rapidly,and the utilization rate of big data is relatively high.However,while precision marketing brings huge profits to video sites,there are also some shortcomings.Since the deconstruction of big data by video websites inevitably brings privacy problems,when users use video websites for viewing,searching,interacting,etc.,their personal information will be recorded,and website operators will use this as a basis.Accurately recommend videos,deliver ads,and push event information to users.This has led to dissatisfaction with the precise marketing of video sites and the challenge of how to better apply precision marketing.The article mainly introduces the concept and characteristics of precision marketing,analyzes the application form of precision marketing of video websites,and designs questionnaires based on user experience,through the collation and analysis of questionnaire survey results,to understand the attitude of users to the precise marketing of video websites.At the same time,by analyzing the user's comments on the member's advertisement,and then discovering the current problems of the precision marketing of the video website,and put forward corresponding countermeasures for the problem,in order to provide reference for the accurate marketing strategy of the video website.The article is divided into six chapters.The first chapter introduces the research background,purpose and significance of precision marketing and related literature review,and focuses on the general academic achievements of precision marketing theory at home and abroad.The second chapter analyzes the background of precision marketing and conducts it.The concept defines and summarizes its three characteristics.The third chapter analyzes the application status of precision marketing of mainstream video websites in China,analyzes the internal reasons of precision marketing of video websites,and summarizes the application forms of precision marketing of video websites in the form of case analysis.The four chapters sum up the meaning of the precision marketing of the video website application from the two aspects of the video website and the user.The fifth chapter learns the attitude of the audience to the precise marketing of the video website in the form of text analysis and online questionnaire survey.This chapter focuses on the video website.The attitude of member users to the content recommended by members and the satisfaction of the video website,through the results of the questionnaire survey,to understand the inadequacies of accurate marketing of video sites;the sixth chapter based on the results of the questionnaire and network data collection,analysis of video site precision marketing Development countermeasures,draw relevant research conclusions Video and think about the focus of future development of precision marketing website.