Research On Precision Marketing Service Strategy Of Smart Water Based On User Profiles

With the development of modern society tends to information,digital,intelligent,smart city construction process is accelerating,the requirements of water resources management is also gradually improved,in such a social drive,intelligent water services came into being.Empowered by a new generation of information technology to promote the overall improvement of the level of intelligent control of the industry,intelligent water services has become an important direction for the transformation and upgrading of enterprises in the water industry.And because of the background of the big data era,people in the process of life a large number of various types of information data and diversified social needs,which is a public service as part of the wisdom of the water service has created new challenges,the traditional wisdom of the water service model has been unable to adapt to the rapid update of information technology development,the construction of innovative wisdom water service is urgent.User profile,because it can be a comprehensive characterization of real objects,along with the wave of big data gradually become the marketing tools of choice for various industry sectors.With the help of user profiles,companies in the water industry can complete the deep perception of user information,identify the characteristics of user needs,in order to provide targeted marketing services to achieve smart water precision marketing services.This paper takes company S as an empirical case,constructs its smart water precision marketing service user profile through certain technical methods,and analyzes and optimizes its smart water precision marketing service strategy based on user profile.The thesis firstly elaborates the research background,shows the research significance of the optimization of the smart water accurate marketing service strategy based on user profile,reviews,organizes and analyzes the literature on user profile,accurate marketing and smart water marketing strategy at home and abroad,grasps the research development status of user profile,accurate marketing and smart water marketing strategy,and determines the research content and research method of the thesis.Then,through statistical analysis methods to build a user profile model of smart water precision marketing services,in accordance with the technical ideas of user data acquisition and pre-processing,user label classification and selection,and the construction of smart water precision marketing service portrait to complete the establishment of the model,as a theoretical basis to select the water industry S company for empirical analysis and research,from the user profile application,precision marketing and market segmentation theory and other perspectives to propose The solution to the problem,that is,S company based on the user profile of the smart water precision marketing service strategy optimization program,in-depth perception of different characteristics of user needs,predict user behavior and abnormalities,to provide accurate marketing business services to improve the quality of marketing services and user satisfaction,to complete the smart water precision marketing services and user profile technology innovation integration,to achieve a user-centric personalized,diversified,intelligent smart water marketing services The intelligent water marketing services,to improve the quality of service and marketing level in the competitive market environment,and to increase the overall economic benefits of water enterprises.