Research On False Information Governance Strategies In The New Media Era

With the rapid development of Internet technology,the change of media technology has gradually brought the online content information service into people's daily life.Sufficient network information resources have made outstanding contributions to China's economic development and improvement of people's living standards.But at the same time,the development of information technology has also lowered the threshold for spreading false information on the Internet.Compared with the false information transmitted offline,the online false information with the new media reflects a faster transmission speed and a wider spread,which seriously affects the normal network social order,endangers the continuous stability of the society,and shakes the credibility of the government.Becoming a "recurring illness" and "malignant tumour" in network content information has had a very adverse impact on the government's timely and effective handling of various incidents.Therefore,in the new media era,it is urgent to strengthen the management of online false information.The Chinese government has invested a lot in the management of online false information,such as legal regulations,and strengthened efforts to stop the release of false information and disseminate law enforcement,etc.,all achieved certain results,but a series of recent events such as "Novel coronavirus pneumonia"," In hot events such as the Bus Falling Bridge case in Chongqing Wanzhou,a large amount of false information on the Internet is still spreading on the Internet.Therefore,we urgently need to find the internal driving factors for the dissemination and dissemination of false information on the Internet,and propose valuable governance strategies for creating a continuously clear cyberspace.This paper comprehensively uses the theories of communication and management to study the dissemination and governance of network false information in the new media era.It uses literature research to define related concepts,and summarizes previous research experience,and puts forward the current research deficiencies and the The research content;then,based on the stakeholder theory,the responsible subjects of the network false information governance are defined,and a three-party evolutionary game model with the government,the Internet platform,and the self-media as the game subject is established.After the results,the simulation software was used to intuitivelyreflect the influence of various parameters on the subject's game strategy.Then based on the analysis results of the evolutionary game model,a principal-agent model for the government and the network platform was established,and the methods and methods for effectively incentivizing the network platform to review false information were discussed.Path;Finally,based on the calculation results of evolutionary games and principal-agent models,short-term and long-term governance strategies are proposed for false information of government governance networks.The innovation of this article lies in the comprehensive application of relevant theories of management and communication,observing and studying the internal mechanism of the dissemination and dissemination of network false information from a holistic perspective,and participating in the government,network platform,self-media and netizens involved in the management of network false information.Summarized in the research,the evolutionary game model and principal-agent model were used to comprehensively describe the governance process,and a pertinent and scientific network false information governance strategy was proposed,which provided effective suggestions for improving existing governance ideas.