Research On The Influence Of Information Distortion On The Evolution Of Network Public Opinion

The cluster movement of social groups can be regarded as the evolution of the complex dynamic network formed by the crowd.The formation of public opinion is one of the manifestations of social cluster process.In particular,as a collection of opinions of the public(netizens)on the Internet,Internet public opinion becomes complicated with the increase of the number of Internet users.Netizens have made a lot of comments and forwarding on the social networking platform to form a powerful public opinion field.For the society,such public opinion has both positive and negative effects.When there are major events and social emergencies at home and abroad,network public opinion will have a certain impact on the whole society,and sometimes even determine the development trend and result of the event.In recent years,with the opening of the Internet,netizens have become more and more involved in social and ethical events,which has attracted extensive attention and research from many scholars.Therefore,the research on the evolution of network public opinion is helpful to discover its internal law,and then to put forward reasonable suggestions on the guidance of network public opinion.The opinions formed by the netizens in the network are not only influenced by the network opinions,but also further promote the spread of the network opinions.First of all,taking Sina Weibo as an example,this paper studies and calculates the attractiveness index of publish microblog based on the hot topics on Sina Weibo platform.According to microblog's attractiveness index and Sina Weibo user information as a reference index,an opinion leader identification value model is constructed,and the opinion leader of this topic is determined by comparing the value of opinion leader identification.Therefore,opinion leaders can be regarded as the guide and main communicator of public opinion on this topic by virtue of their own influence,while the rest netizens can be regarded as the facilitator of public opinion on this topic.Secondly,based on the HK model of viewpoint dynamics and individual viewpoint exchange rules within the viewpoint threshold,the distance relationship between individual viewpoints and the interaction force of individual viewpoints were studied,and the interaction model of individual viewpoints was constructed.In the process of network public opinion transmission,considering the influence of different individuals' cognition and opinions on information transmission,this paper studies the evolution of network public opinion without information distortion and with information distortion.The evolution of network public opinion without information distortion considers the situation that homogeneous individuals have no difference,that is,each individual accepts all the opinion information received,and then transmits all the opinion information without any processing.The evolution of network public opinion with information distortion considers two special types of individuals: stubborn individuals and trust individuals.Stubborn individual due to their own stubborn characteristics,refused to accept the received information,always maintain their views on the topic.Trust individuals have their own trust in the topic,and the degree of acceptance of opinion information varies with the trust,so the evolution results of network public opinion are also different.Finally,through the analysis of the four stages of opinion information concern,diffusion,fluctuation and appeasement in the process of network public opinion dissemination,the paper puts forward Suggestions to guide network public opinion from three aspects: first,the government should further strengthen the construction of network public opinion management organization and formulate the corresponding public opinion guidance mechanism.Secondly,the media should report relevant news in time and ensure the authenticity of the report.Opinion leaders should strengthen their sense of social responsibility and improve their quality.Therefore,it is hoped that the analysis and study of the evolution of network public opinion can create a clean and positive network environment for the society.