China's Public Opinion Leaders In Virtual Communities Influence Public Opinion Research

Opinion leaders also known as opinion leaders, it is by Lazarsfeld in the levels proposed in the dissemination of it is the concept of communication, one of the classic Actively take the initiative to offer its implications for people with certain aspects of the objective facts and subjective to judge who is in the interpersonal communication networks often provide information for others, while others influence the "activists" who in the mass the effect of the formation process plays an important role of intermediary or filter by the proliferation of their information to the audience to form a two-level dissemination of information transmission. Traditional opinion leaders for the impact of the media and the public is enormous. And they spread to every area of people's lives. The concept of today's opinion leaders already are not limited to the field of traditional media, but extended to issues such as advertising, marketing and other areas.Of course, he also appears in the new media - network. In 1978 from the embryonic emergence of virtual communities, and today more and more networks affect people's lives, the time over three decades, accompanied by the rise of the mass growth of virtual communities, continuous development of virtual community opinion leaders in the public dissemination of the impact of is also more should not be underestimated.These active groups on the network, they are frequently in the network activity by virtue of the usual sources of information channels, through higher quality and frequency of speech, in support of community members in the community network has gradually become the guide of public opinion, and its influence net radiation to the reality of life.Lazarsfeld This paper attempts to combine the "two-stage theory", Jean-Marie Le Pen "group psychology" theory, such as the classical theory, and the public opinion leaders to play a virtual community influence led to the conditions of its Internet network and the specific impact of public opinion towards the future development of an analysis done.