Research On Digital Cultural And Creative Design Of Nvshu Ecological Museum Under Cross-border Integration

At present,the cross-border integration of digital cultural and creative design of museums has become a trend and will definitely become a trend,but the current cross-border integration of digital cultural and creative design for local museums is rare.Hunan Jiangyong Nvshu Ecological Museum is a local museum with unique cultural features.Under the background of cross-border integration,the digital cultural and creative design of Nvshu Ecological Museum takes "cross-border integration" as the starting point,and takes the digital cultural and creative design of Nvshu Ecological Museum as the target object,and discusses the design principles of suitable cross-border integrated digital cultural and creative With the design method,try to find an effective way for the research and development of cultural products of local museums.The design of digital cultural and creative products of the Nvshu Ecological Museum is still in its infancy.In order to promote the better spread and development of the Nvshu culture,taking into account the material and spiritual needs of consumers with tourists as the main body,we are actively exploring Nvshu Cross-border integration design of ecological museum and digital technology is necessary.Under the background of cross-border integration,the digital cultural and creative design of the Nvshu Ecological Museum is based on field investigations and interviews and analysis of the statusquo.The main problems found are: backward design concepts,lack of innovation,insufficient design practice,lack of experience,and shallow design connotation.Lack of features;through the reference to relevant theories and the summary of existing design practices,the design principles and design methods used in cross-border integration in the digital cultural creation of Nvshu Ecological Museum are proposed,namely: cross-border integration principle,integration Innovative principles,harmonious symbiotic principles,cultural blending design,brand cooperative design,technology empowering design,functional superimposed design,and element mix-and-match design;in the specific design process,"Nvshu Time Journey" series of digital illustrations Design,guide the practice with theory,through the extraction and analysis of the material cultural elements and spiritual cultural elements of the Nvshu,select such traditional buildings as the Nvshu Ecological Museum,"Nvzi",sit in the song hall,worship Laotong,Bullfighting Festival and Temple Rush The typical contents such as festival customs,based on the design principles,cross-border integration of the Nvshu culture and youth subculture,Nvshu symbols and games,Nvshu elements and surreal elements,and finally the use ofdigital illustrations to H5 In the digital exhibition hall,a one-stop cultural experience of "exhibition hall and game and cultural and creative shop" is created logically in the planning logic of the H5 digital exhibition hall,so that users can experience the mysterious female book culture without leaving the house after entering the online exhibition hall.Continue to explore new ways to unlock the Nvshu game.Click on the Cultural and Creative Store to select your favorite Nvshu Cultural and Creative products.H5 Digital Exhibition Hall of "Nvshu Time Journey" shows the significance and value of its cultural transmission.The economic value brought by cultural and creative shops has verified the feasibility of the design.The design practice shows that the organic integration of cross-border fusion concepts and methods with digital cultural and creative design can enable the cultural and creative products of the Nvshu Ecological Museum to be improved in cultural connotation,aesthetic taste,and economic value.It is a local museum An effective way for cultural and creative product development and cultural tourism economic development.