Research On Commercial Realization Of The “Tik Tok” APP

The development of the mobile Internet,the popularity of smartphones,and the audience 's consumption habits of fragmented content have driven the development of short video.Tiktok has attracted much attention as a phenomenon-level app in the short video industry,and has gained valuable traffic.It has become a "treasure place" in the content entrepreneurship market in the industry and is one of the shortest video apps with the most development potential and monetization ability.As the commercial value of Tiktok gradually became prominent,the platform and creators began to explore a continuous and stable commercial monetization path on the Tiktok.Although the profit research on short videos has been achieved in recent years,there is still a relative lack of research on the commercialization of a platform.In view of the fact that each short video platform currently has its own characteristics,positioning and environment,it is necessary to analyze specific problems and explore the realization path different from other platforms in combination with its own situation.The conditions to support commercial realization of Tiktok short video include internal and external levels.Internal conditions include attractive content areas,unparalleled platform design and outstanding algorithm technology.External conditions include strong platform economic background support,active and broad audience characteristics and tailor-made auxiliary products and services.Commercial monetization lays a solid foundation and constitutes the commercial value of Tiktok.Commercial value requires a specific commercial monetization path to achieve profitability.Currently,there are five commercial monetization models on the Tiktok platform.The elements emphasized by each monetization model are used as a distinction.They are the native advertising model,interactive marketing model,IP operation mode,KOL effect mode and other modes of realization.However,the Tiktok also has a dilemma in the realization of commercial monetization: the content homogenization is serious,the advertisement is pushed too frequently,the platform is highly centralized and the copyright is not valued.In response to the above problems,in the process of realizing more scientific and rational business realization in the future,Tiktok should pay attention to content innovation and still insist on "content is king";use advertising resources rationally and arrange transmission frequency;in order to be more accurate and effective Content distribution to retain users and strengthen the consciousness of the filtering mechanism and copyright use.Although the Tiktok has strong commercial value,in the process of passing through the specific realization path,it is necessary to pay attention to the existing problems and improve them.The research on the commercial realization of Tiktok's short video not only provides some useful ideas for the content producers on the Tiktok during creation and commercial monetization,but also can provide reference for other apps of the same type,thus making the entire short video industry The development of healthy commercialization in a benign and orderly manner.