Research On Goodwill Formation And Subsequent Measurement Of Cultural Media Enterprises

As the second largest economy in the world,China's capital market is becoming more and more active.M & A between enterprises has become a normal state,and goodwill,as a product of M & A,has developed into an important part of enterprises.With the significant improvement of informatization and technology in China,5g technology leads the world,and the material life quality of residents is gradually improved,which makes people's pursuit of spiritual life continue to rise,cultural consumption structure significantly upgrade,and cultural media enterprises are in the ascendant in China's market.In view of the "asset light" nature of cultural media enterprises,there are generally "overvalued value,high premium,high performance commitment" phenomenon in their M & A,and the formation of high goodwill has become a new development trend of the industry.However,with the decline of macro-economic situation and the gradual maturity of M &a performance commitment,the risk of impairment is also increasing with the accumulation of goodwill,and most enterprises are affected by the huge goodwill impairment.According to the 2018 annual report disclosed by the listed companies in the capital market on April 30,2019,a large number of enterprises suffered from performance decline or even loss due to the provision for impairment of goodwill,especially the cultural and media enterprises with light assets,with frequent "performance changes" and other chaos in the industry.The reason for this phenomenon is that in addition to the formation of high goodwill in the process of M & A of cultural media enterprises,the subsequent measurement method of goodwill has not effectively promoted the enterprises to correctly and reasonably reflect the real amount of goodwill.Therefore,for the cultural media enterprises whose goodwill scale is accumulating,it is very urgent to study the reasons for the formation of high goodwill and the subsequent measurement after the formation of high goodwill.Based on the cause of goodwill formation and subsequent measurement,this paper analyzes the source of huge goodwill and how to digest it.Based on the typical case of Ciwen media's acquisition in favor of technology forming high goodwill and then withdrawing large goodwill impairment,this paper explores the reasons for the formation of high goodwill in the process of merger and acquisition of cultural media enterprises,and further explores the deficiencies in the implementation of the current goodwill impairment test method after the formation of high goodwill,and comprehensively analyzes the impairment test and systematic amortization And three subsequent measurement methods of goodwill,impairment and amortization,reveal the impact of different subsequent measurement methods of goodwill on the financial information of enterprises.The analysis shows that the formation of high goodwill and the choice of subsequent measurement methods of goodwill will give enterprises a huge risk of goodwill impairment,and the use of goodwill impairment test method will indirectly lead to the formation of high goodwill.On this basis,it puts forward corresponding suggestions on how to avoid the formation of high goodwill,that is,to reducethe amount of goodwill in the process of M & A.As for how to resolve the formed high goodwill,we should think about the subsequent measurement method of goodwill,and put forward relevant suggestions from the perspective of improving the current subsequent measurement impairment test method of goodwill and adopting the combination of amortization and impairment test method.