Research On Measurement Of Consolidated Goodwill Of Media Enterprises

Since the founding of new China in 1949,China has experienced 30 years of socialist transformation and economic construction,30 years of reform and opening up and economic development,over the past 60 years,China's economy has undergone a qualitative change,more and more investors into the capital market,the number of Chinese companies increased year by year.More and more enterprises have joined the m&a army according to their own operating conditions and development needs.The media industry is particularly prominent in the m&a wave.The media industry has been expanding its business scope in just a few decades.However as asset light media enterprise in the process of mergers and acquisitions often appear high valuation phenomenon,it inevitably will produce huge goodwill,goodwill measurement problems also arise,huge goodwill impairment is often the important reason of listed companies in trouble,and even some enterprises using the goodwill profit to achieve the purpose of conveying,on the one hand,harm the interests of investors,on the other hand,is not conducive to the country's economic construction.The research on goodwill started late in China,but we have made great progress in the research on the essence and measurement of goodwill.The subsequent measurement of goodwill in modern accounting adopts the impairment test method.The advantage of this method is that the accounting treatment of goodwill is more accurate.However,there are also some shortcomings.The impairment test of goodwill is of great difficulty and requires human judgment in many places,which aggravates the fluctuation of business risks.Based on the existing theories and accounting standards,this paper studies the motivation,scheme and process of hualu baina's acquisition of blue flame.Analysis of goodwill and the rationality of the subsequent impairment problems,and the m&a enterprise bet agreement for enterprise economic loss compensation,summarize the causes of media companies huge goodwill,emphasis on accurate confirm the importance of the media of our country enterprise merger goodwill,goodwill impairment of the processing effects on enterprise's further development,and the problems arising from the case for further exploration,put forward their own Suggestions.