Study On The Goodwill Impairment Of Mergers And Acquisitions In The Media Industry

In 2014,with the strong support of national policies,the merger wave is unstoppable.In order to keep up with the pace of The Times,media enterprises make full use of the good environment to embark on the road of mergers and acquisitions,and have carried out mergers and acquisitions at a high premium.As a result,the goodwill generated by mergers and acquisitions is accumulating more and more,even "bubble" phenomenon,which is bound to increase the risk of goodwill impairment.In 2018,the performance of listed companies on the a-share market changed significantly,among which the media industry was the major loss-making enterprise.The direct cause of the decline in net profit of the media industry was the impairment loss of goodwill.Therefore,the impairment of goodwill in media mergers and acquisitions should be paid more attention to.However,in recent years,the media industry mergers and acquisitions goodwill impairment performance? What are the causes of goodwill impairment?In view of the above problems,this paper explores the following ideas.Firstly,in view of the status quo of goodwill impairment in mergers and acquisitions in the media industry in recent years,this paper makes a macro analysis by using the comparative analysis method,and summarizes the reasons for the general impairment of goodwill from multiple perspectives,mainly including the overall tightening of industry supervision,asset appraisal value distortion,goodwill impairment methods or changes,etc.Second,the use of case analysis and comparative analysis in-depth the gods entertainment media enterprise goodwill related research,the merger and acquisition goodwill and goodwill of introduction,emphatically analyzes its 2018 goodwill "avalanche" reasons for large write-downs,ignore the fundamental reason for which is the radical expansion company endogenous development,secondly have intention a big shareholders occupy,income method to high premium m&a,etc.;Finally,the article provides some enlightenment from the media industry and the analysis of the case company,and goodwill,attaches great importance to the company of endogenous growth and strengthen the internal construction,improve the accuracy of the assets assessment results in acquisition,perfecting accounting standards and improve the follow-up measurement of maneuverability,such as goodwill,hope to standardize media mergers and acquisitions,evaluate market and standard setting and so on has the reference value.