The Presentation And Construction Of Idol Star Media Image

Idol stars are a new type of star in the context of mediaization.They are an important symbol of current media culture.Behind a series of problems and phenomena,there is a certain era of anxiety and industry concerns.By introducing the concept of media image,based on the perspective of the relationship between people and the media,with the help of Natural language analysis NLPIR tools and Gephi visualization software,the iconic star Cai Xukun is the research object,and the review texts of 4 public issues related to Cai Xukun are excavated,and An analysis of the content of the 12 interview manuscripts officially presented,and found that the fan audience showed a high degree of consistency with the official perspective when interpreting the text of the idol star,and jointly constructed the perfect image text of the idol star,while the non-fan audience showed a biased perception.And confrontational interpretation,different subjects based on different positions together piece together a fragmented and contradictory idol star image.The “worship” recognition of fans for official texts is closely related to the manufacturing mechanism of idol stars.Capital is the original driving force for the design of idol stars.The participation of Internet technology and entertainment industry chain companies has promoted the marketization of the image.Idol stars are used as the image The presentation carrier becomes a symbol consumed by fans,and the media platform connects the entire process of idol stars from production to consumption.What cannot be ignored is that the cultural authority and mainstream ideology,as the absolute authority,are always involved in the production of the image at any time.Fans have become the weakest link in the entire process.The cultivated idol system carefully designed by the various parties has also triggered the dynamic evolution of fan culture to fan economic culture,and fans have further reduced to a puppet around the consumption of idol stars.On the other hand,from the perspective of the "anti-fan" subculture,the non-fan audience's interpretation mode,motivation and purpose of the idol star texts were analyzed.It was found that their shallow involvement in idol star texts and differences in evaluation dimensions were difficult to analyze.Idol star images form a comprehensive cognition.They are briefly aggregated due to public topics.Idol stars are just the mediators who express their aesthetic values and vent their dissatisfaction with social culture.They complete self-identification and social identification in resistance text consumption.Many factors determine that idol star text produced by non-fan audiences is negative,negative,and dark.Finally,in view of the lack of cultural foundation and characteristics in the construction process of China's idol star image,the evaluation mechanism needs to be improved,and the lack of policy guidance for development,etc.,the paper proposes to improve the idol star image industry chain,tap the idol star image depth,and effectively guide the idol star.Image production and other suggestions.