Research On The Paid Content Of "IGET" APP Based On The Method Of Content Analysis

With the development of new media,"iget" paid courses in the platform has become its main profit channel,with greater business value.As a classical quantitative analysis method,content analysis has been widely used in the field of journalism and communication research in recent years,which opens a new way of thinking for academic research in this field.Based on the content analysis method,this paper mainly studied the factors affecting the purchase and learning of paid content of "iget" APP,and analyzed the content of 217 course audio and course text in "iget" platform.Select control variables from the following three aspects.First,"iget" the relevant elements of paid content production,including two variables: content duration and teaching teacher;Second,the core elements of "getting" paid content include control variables such as course title,course theme,course presentation skills and other core elements.Third,"iget" the text rendering of the APP paid content,including text illustrations and red-flagged text paragraphs.The results showed that the more famous the teachers were,the more they purchased and learned.The longer the course title,the less the amount of purchase and theless the amount of learning.The subjects of business courses are more likely to be purchased.In the course speaking skills,the strategy and case analysis are easy to harvest and high learning amount.The faster the teacher speaks,the more he will learn and buy.Set text illustrations in the "knowledge card" class illustrations easy to harvest high purchase;In the red paragraph,it is easy to obtain a high amount of purchase by setting viewpoint sentences and a high amount of learning by setting summative sentences.On this basis,this paper points out the problems and optimization scheme of paid content design of "iget" APP,so as to provide reference and inspiration for content design of knowledge payment platform.