Influential Factors Of Cashless Society Acceptance In Thailand

The purpose of this study is to obtain insight into the predictors of the acceptance and use of e-payment.Also,to explain the influence factors that affect users' acceptance of use e-payment in Thailand.This study focuses on the use of e-payment for the purpose of research,scrutinizing data,and obtaining new insights that enhance Thailand to be a cashless society in the future toward encouraging a better life.E-payment services have gained increased popularity around the world,throughout the evolution of e-payment systems,stores and retailers will start supporting electronic payments.The digital transactions have increasingly replaced cash payments during the past decade.People are carrying less cash than ever before.It appears Thailand is in the middle of an evolution toward a cashless society because people began to use e-payment to process the transactions instead of cash.Attention to the po ssibility of a cashless society has increased and intensified over the past several years.Those who are enthusiastic over the prospect of eliminating cash as a transaction medium believe that the immediate benefits would be profound and fundamental.A conceptual framework develops with extending the unified theory of acceptance and use of technology(UTAUT)in order to describe users' acceptance of use e-payment in Thailand by identifying factors that explain their intention to use.Our findings support theoretically and empirically the ability of UTAUT to be a helpful theoretical framework for a better understanding of the users' acceptance of e-payment.Through testing the hypotheses,this study found that except for social influence,all these predictor s significantly influence behavioral intention to use e-payment.However,although the moderator of experience proved to be valid on the construct of facilitating conditions,the effects of the moderators of age,gender,and experience on the other signifi cant constructs were not salient.The proposed research model in this study could be useful for understanding adoption phenomena better,to help business entrepreneurs to make better decisions based on them.