| The aim of this study is to identify possible driving factors which influence consumer use of third-party mobile payment apps in Sweden.This will be done by answering the question: what factors influence the use of third-party mobile payment apps by Swedish consumers.Sweden is often perceived as a front-runner when it comes to abounding the cash payment system while often being praised for its innovation and start-ups in the financial technology and IT field.Being one of the most innovative countries in the world with a high mobile phone penetration and access to fast broadband,developers have been able to offer various types of mobile payment solutions.While mobile payment adoption and use are increasing,it is happening at a slower pace than expected,and Swedes have been cautious in using third party mobile payment apps.Third party mobile payment apps are today more relevant than ever before.Investment in financial technology has increased more than tenfold in the last five years and is expected to grow.Another important factor is the Revised Payment Service Directive taken by the European Union that allow third-party providers to fully complete with banks.Based on the unified theory of acceptance and use of technology(UTAUT),five different hypotheses were established in order to examine the model and the factors influencing consumers use of third-party mobile payments apps in Sweden.The data used for this study was primary data collected through a questionnaire based on constructs of the UTAUT-model.The result of the study did not fully support UTAUT-model(Venkatesh et al.,2003).When the hypotheses were tested by a multiple linear regression analysis,Performance Expectancy(PE),Effort Expectancy(EE),and Facilitating Conditions(FC)proved to have a positive significant influence on the use of third-party mobile payment apps by consumers,while Social Influence(SI)and Trust(TR)proved to have a non-significant positive influence on the use of third-party mobile payment. |
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