Study On The Service Design Of Urban Compound Community Bookstore For Young People

The popularity and development of Internet technology has a huge impact on the operation of physical bookstores.But at the same time,due to the increase in demand for material culture,people began to pay attention to the process experience of consumption.the road.However,as the transformation progresses,the development of compound bookstores is gradually homogenized and it is difficult to form their own characteristics.Therefore,the next stage of exploration is urgently needed.This article takes the city compound community bookstore as the starting point,focuses on the young users as the target group,and explores the development potential of the city compound community bookstore from the perspective of service design.In the desktop research stage,through the theoretical research and the development status of the urban compound community bookstore,it is found that compared with theoretical research,the development of practice is further,and most of the existing literature is from the perspective of management and management,less Perform system pattern analysis.In the investigation and research stage,user surveys are conducted through interviews with target users and stakeholders,questionnaire surveys,and behavioral observations to summarize and summarize the user needs of urban compound community books;through the services of urban compound community bookstores The system conducts case studies and conducts in-depth analysis from service models,service processes,and key touch points to evaluate service cases in three dimensions: information acquisition,reading experience,and cultural and social dimensions.In the design practice stage,based on the insights of the research conclusions on the key issues,it proposes a design strategy that can jointly solve the key issues,innovatively proposes to carry out the "one-day store manager" activities,readers initiate community activities,establish online reading community platform services The plan is to build a service system for urban compound community bookstores,and to describe the service system using service design tools and methods such as service system diagrams,characters,and service blueprints.In addition,the key locations of the service system of the urban compound community bookstore and the online reading community App were selected as the key contacts of the service system.The service environment of the composite community bookstore was functionally partitioned,spatial planning,layout and design,and the online reading community App launched prototype design,in order to realize the online and offline linked service mode of urban compound community bookstores,provide consumers with a better reading experience,and provide ideas for the development of urban compound community bookstores.