A Research On The Model Of Shared Bookstore In Hunan Xinhua Bookstore

In recent years,physical bookstores are no longer as popular as they were a decade ago,their market share is shrinking,and many physical bookstores have closed down.The traditional bookstore has been looking for a new way to transform and upgrade under the impact of Internet e-commerce.The state-owned Xinhua Bookstore is no exception,and it has already faded away from its former glory.With the continuous development of science and information technology,the sharing economy has leapt into people's sights.The sharing economy has opened up a new world in the traditional economic form,which has brought great convenience to people's lives,promoted the effective distribution of resources,and brought new hopes for the development of physical bookstores.As early as 2015,China' s government documents mentioned that the state encourages and supports the sharing of economic development,and continuously introduces relevant policies.Today,when the state vigorously advocates supply-side reform,the sharing economy coincides with it greatly.In China,a substantial portion of the physical bookstore resources are not fully utilized.Today,as consumer demand continues to escalate,readers' needs are increasingly diversified and personalized.How to make good use of the existing resources of physical bookstores,integrate their own advantages,meet the needs of readers?These problems relate to whether the physical bookstores can continue to survive and grow.From the perspective of the state-owned Xinhua Bookstore,the leader of the physical bookstore,the paper taking the Xinhua Bookstore in Hunan Province as an example,combined with the concept of sharing economy,explores the shared bookstore model of the Xinhua Bookstore in Hunan Province.Firstly,the current situation and situation of Xinhua Bookstore in Hunan Province were summarized and analyzed.Then SWOT analysis method was used to analyze the internal and external environment faced by the new situation of fierce Internet sales competition,and tap its own advantages and opportunities.Secondly,it summarizes the pain points of Xinhua Bookstore and its readers,and proposes that sharing bookstores is a feasible way to solve these pain points;Thirdly,compare and analyze the main competitors such as online bookstores,find out the unique advantages of the shared bookstore model;once again,it starts from the value and specific operation of the shared bookstore,and innovate the profit model,expect throughing the sharing of bookstore model innovation,Xinhua Bookstore can find a breakthrough in traditional management,break through the predicament,and explore a transformation path that conforms to the development of the times,adapts to the needs of the masses,and satisfies its own sustainable management.