Service Design Research Of Compound Indepedent Bookstore

Indepedent bookstore have long been positioning as an intermediary for the knowledge dissemination and knowledge acquisition. However, with the continuous development of society, people’s rising pursuit for life quality, function and significance of indepedent bookstore had been constantly deconstruction and reconsturction. Now the meaning of independent bookstores have very different with traditional bookstores, it has gradually turned into a complex which has multiple cultural connotation and significance, which is the culture landmark of a city, a public cultural space, Minority culture collection. This change is the trend and the result of the social taste become elite. Peper on design research of indepedent bookstore respectively from two dimensions of theory and practice, combining the theory of service design, tools and methods, to explore real suitable survival and development direction for indepedent bookstore.In the initial stage to describe and analysis of the produce to the plight and types of indepedent bookstore.Combining the theory of service design, tools, and the method carried on the thorough analysis and research, explore the combining site of service design and independent bookstores, the feasibility of service design applied to independent bookstore, a comparative research and analysis of simple indepedent bookstore and compound independent bookstore, finally confirmed that the compound independent bookstore is the correct direction for indepedent bookstore in the future. To do field research for compound independent bookstore, carried out the qualitative and quantitative research, through in-depth interview method to summarize the reader requirements, and divide the reader requirements into four aspects, knowledge dissemination, cultural exchange, leisure experience and personality customization, base on the problems in depth interview method summarized to begin questionnaire survey, with data proof the correctness of the qualitative analysis,supplement the lack of qualitative research, to research on reader behavior by using the method of external observation and participatory observation, to more in-depth mining the reader requirements. Based on the above research, A detailed analysis of Compound independent bookstore service system, Emphatically analyzed the service process, the touch point, the environment space of compound indepedent bookstore, using the Kano model to explore the function module of compound indepedent bookstore to lay the foundation for later compound independent bookstore function model construction.By constructing the “1+N” service function model indicates directions to construct the function of the compound independent bookstore, from prophase research reader has four aspects(knowledge dissemination, cultural exchange, leisure experience and personality customization), from the perspective of reader requirements and aiming at the existing problems to put forward design strategy, design practice under the guidance of the design strategy, to make the strategy not only the design theory, through the practice to verify the rationality and feasibility of theory, achieve the goal in combination theory with practice.