| With the expansion of the tourism market and the popularity of the Internet,self-guided tours with self-planned travel arrangements are becoming more and more popular,which has also brought people's demand for tourism information.As the main source of tourism information,tourism websites play an indispensable role in people's travel planning.However,the amount of information provided by travel websites is huge,and comparison and screening of information require a lot of time and effort.Users simply cannot quickly obtain all available information to support themselves in completing travel planning.In view of the above problems,visualization solutions are proposed in this paper.Based on the theory of information construction and cognitive theory,the principles of visual design in tourism websites are proposed,and clarifies the main user-focused information through user research,so as to carry out targeted visual design.Taking "Qiongyou Website" as an example,firstly,user-focused information is retrieved from the corresponding modules in "Qiongyou Website" by network crawler technology and structured processing is carried out.Then,the value of data is deeply analyzed,and further data processing is carried out by using Python language,including word count statistics of text paragraphs and text emotion analysis.Tableau software was used to design and present the above data visualization scheme,and finally completed the design of six visualization charts,including regional distribution map,information contrast bubble map,theme fill bubble map,experience journey map,user trajectory map and start-end map.In order to determine the actual use effect of visualization chart,this paper evaluates the visualization chart.The evaluation results show that: compared with the " Qiongyou Website ",visualization chart has outstanding advantages in helping users to obtain information,which can significantly improve the efficiency of user filtering information,but the information provided by a single visualization chart is insufficient,and the interaction process is not complete,not enough to support the entire planning process.Therefore,this paper puts forward a design method of "information exchange between visualization charts",which makes up for the problem of incomplete information of single visualization chart,optimizes the interaction process of visualization chart,and finally completes the interaction prototype design of visualization chart application in " Qiongyou Website ".The research results of this paper have very good practical application value,and can help users to complete the process of travel planning more efficiently through the travel website. |
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