Research On Marketing Of The X Company's Smartphone

China is the world's most populous country,is the world's largest consumer market,the huge population size,rapid advancement of science and technology and rapid economic development,making the mobile phone industry in China has great potential for development.With the 3G era,the smart phone market explosive growth,attracting domestic and foreign firms enter the market,launched a fierce competition.In this,numerous international manufacturers eliminated by the market or fail miserably,there are many domestic companies in the local rose,for each competitor in the market,the opportunities and challenges of the times continues.In the fierce competition of the market,if the smart phone manufacturers want to get a place to live,and avoid out of abandoned by the market,they must knows deeper on consumer demand research and development,potential demand of consumers,their pursuit the detailed analysis of the value points,considering the consumer made on the basis of products and marketing strategies will be recognized by consumers to accept,in order to better grasp the pulse of the market and the development trend for the company's long-term development and lay a solid foundation.This thesis is related to marketing theory,for the domestic smart phone company X's smartphone business marketing as the background of the unfolding investigation.First,the article for the current development status of Company X,the problems encountered and strategies to make a transition a simple discussion,then,the article using PESTED analysis methods,tools such as Six Forces analysis model in which Company X macroeconomic environment,and this market competitive environment of the industry carried out a systematic analysis of the X company's current marketing environment and industrial development have a more clear understanding,combined with the results of the above analysis,internal and external environment for businesses to do the cross SWOT analysis to identify companies a strategy that should be taken.Next,the article for the market segments of consumer demand and make a more detailed research and analysis,and summed up the smart phone products suitable for company X in several target market segments.Finally,Company X's market positioning,channel strategy conducted a comprehensive analysis,and on this basis corporate segment target market selection,product positioning specific market segments,as well as to adjust the direction of the transfer channel and eventually constitute the company under the step of the new marketing strategy,while the latter part of the development and planning gives some suggestions,the paper industry enterprises,especially internet marketing strategy planning to carry out a theoretical model and process design.Through this research for smart phones in the market on how to conduct research and development strategy needs to adjust a certain reference significance.