The Impact Of Media Technology On Cross-cultural Communication

The change of ages and society bring about dramatic improvement of media technology as well as fierce variation of cross-cultural communication structure. Media technology and cross-cultural Communication develop in the same direction as clues in human Communication history. If we define media technology as an ever-rising straight line, then cross-cultural Communication would be a spiral curve ascending around it. The former represents the height of Media technology. The latter demonstrates the depth and width of cross-cultural Communication. Though having no intersection, they always keep a kind of close contact caused by our social surroundings.Media, society, and culture constitute an area. Media, based on its technique, functioning with society, exerts an influence on cultural appearance. Media technology has been discussed for a long time, during which, people, especially the Frankfurt's school, show a negative attitude to technique reasonableness. However, it is unreasonable to entirely negate it, because the existence of technology and science has its own rationality. We live in a world constituted by knowledge, humanities, and arts. Technology, as a kind of knowledge, affects humanities and arts.Media technology is not isolated. It exists in a four-layer structure, namely customer layer, technique layer, organization foundation layer and social system layer. In addition to technique layer, each of them presents the ability factor, extreme limit factor, motive factor and bar factor. Technique layer only includes the ability factor and extreme limit factor. The media technical distinguished characteristic decides its effect.