On The Flower Word Packaging In The Post Production Of Reality Show "Campus Challenge"

nrecent years,with the development of science and technology and the improvement of people's living standards,the audience's needs and aesthetic requirements are constantly enriching the comprehensive factors such as the consumerization of society and the entertainment of culture,which have promoted the development of reality TV programs.Hua Zi is an indispensable part of reality TV programs.Different from traditional subtitles,Hua Zi appears more colorful and is a re-creation of program content.Proper use of Hua Zi can enrich video content and make programs even more beautiful.There are also many categories of fancy words,mainly including objective description,sensational rendering,key prompt,comment and ridicule,psychological activities and special effects,which play an important role in promoting plot,explaining situation,rendering atmosphere and increasing interest.The extensive use of fancy words has become a highlight and trend of online variety shows and satellite TV variety shows.At the same time,the extensive use of fancy words has also resulted in blind following of the trend,and has gradually lost its standardization.Starting from the classification and development status of reality TV programs and fancy words,this paper studies the application mode,skills and rationality of fancy words,and tests its rationality through the original reality TV show "Campus Challenge" to provide reference for the application of fancy words effect in domestic reality TV programs.