Research On Content Marketing Service Innovation In New Media Era

In 2019,with the further promotion and implementation of the digital China strategy,the marketing and development of the content industry also ushered in a new spring.In the new media era,the rapid development of the content industry has changed the digital content ecology in digital audiovisual,digital entertainment and other fields,and people's online consumption concept is also quietly changing.The transformation of the new media era has accelerated the emergence of various content marketing service platforms,which are competing in the market in different ways to maximize the acquisition of new users.Combined with the national consumption level enhancement,individual life and learning needs all present a distinct individuation and diversification,how to grasp the user preferences,through the analysis of the data match the content product precision is sent to a high degree of friends,finish high quality content marketing service,became the island's Pacific Ocean need to solve the problem.This paper takes the pioneer platform of content marketing service-NEWRANK as an example to analyze,firstly introduces the different characteristics of the content marketing service of traditional media and new media,and expounds the content service architecture and related concepts of NEWRANK.Comprehensive analysis of the carding of the new media era content marketing service environment and the existing problems,the second content marketing services to the new media era in question has carried on the detailed analysis,and then the problem of marketing services based on the current into the relevant marketing strategy is discussed,hope that through study to the content of the new media age related platform provides theoretical advice,service development,marketing and promotion.