Research On The Influencing Factors Of User Satisfaction Of Mobile Reading APP

With the rapid development of the mobile Internet and the promotion of digital reading,mobile reading relying on portable mobile terminals such as mobile phones,electronic readers,and tablet computers has become an increasingly popular reading method.Mobile reading APPs are especially popular with users.However,the mobile reading APP still has some shortcomings in practice.It is necessary to continuously improve the system quality,content quality,and service quality to meet the various needs of users,thereby increasing user satisfaction and maintaining long-term development in a highly competitive market.Through literature search and combing,it is found that the current academic research on mobile reading APP is still lacking.Therefore,this study aims to analyze the influencing factors of user satisfaction of mobile reading APP,on the one hand,enrich the theoretical research in the field of mobile reading APP,and on the other hand,put forward suggestions for the improvement of the practical development of mobile reading APP.This study first retrieves and sorts out related literature on mobile reading APP satisfaction at home and abroad through a literature survey.Secondly,based on the information system success theory,technology acceptance model,perceived value theory,customer satisfaction theory and basic concepts,seven research variables of system quality,content quality,service quality,perceived usefulness,perceived enjoyment,perceived cost,and user satisfaction were identified,propose hypotheses and construct a mobile reading APP user satisfaction research model.Again,388 valid sample data were recovered and screened by questionnaire survey,and statistical analysis software SPSS and structural equation model processing software AMOS were used for empirical analysis to verify that perceived enjoyment,perceived usefulness,content quality,service quality,and system quality for mobile reading APP user satisfaction has a positive impact,and perceived cost negatively affects user satisfaction.Finally,according to the conclusion of this study,specific suggestions for improving the user satisfaction of mobile reading APPs are put forward from five aspects:content quality,service quality,system quality,perceived cost and perceived value.