Research On The Influencing Factors Of User Stickiness Of Aggregated News Apps

The integration of mobile technology and internet technology has brought people into a brand new era of mobile internet.On the one hand,it has become normal for people to obtain information and entertainment through smart phones,tablet computers and other mobile terminals.On the other hand,under the increasing social pressure,people's time presents a fragmented feature,while the amount of information grows explosively,which makes it impossible for us to obtain the information we need timely and conveniently.Under these realistic backgrounds,aggregative news apps emerge as the times require.News aggregationAPPis a new form of new media and the latest form of mobile network news reading,providing mobile users with continuous,real-time and personalized news information.Aggregative news apps are more and more closely related to people's daily study,work and life,and academic research is also heating up.With the increasing popularity of such products,it is necessary to explore the specific factors that affect the stickiness of users of aggregation news apps.This dissertation first introduces the concept of polymerization news APP,development and research status,this paper expounds the technology acceptance model,expectation confirmation theory,information system users expect model and information system success model,the reference literature,build the aggregated newsAPPuser viscosity model in the study of influencing factors,and by collecting the questionnaire for empirical research.Based on the management theory and relevant models,and combined with the new media characteristics of aggregated news apps,a research model of influencing factors of user stickiness of aggregated news apps was constructed.The questionnaire in this study integrated literature review and previous research results,conducted a questionnaire survey in the form of network,and used SPSS24.0 and Amos 21.0 statistical analysis software for subsequent analysis of the recovered data.The results show that among all the factors influencing the stickiness of aggregated newsAPPusers,satisfaction has the largest influence on the users' stickiness.The other directinfluencing factors are service quality,information quality,perceived usefulness and system quality.Expected degree of confirmation,perceived usefulness,system quality,perceived ease of use,and information quality have significant positive effects on user satisfaction,while service quality has no significant effect on satisfaction.Finally,based on the research conclusions,this paper proposes some suggestions and countermeasures to improve the users' stickiness of aggregated news apps,and points out the deficiencies and prospects of this paper.