The Evolution Of The Competitive Network Of E-commerce Store

Competitive behavior is one of the typical group behaviors and widely exists in various complex systems.In the field of e-commerce systems,from the e-commerce platform to the merchant shops within the e-commerce platform,their competitive behavior can be seen everywhere.Competitive behavior is an important energy source for the development of enterprises and a driving force for the market to maintain vitality and vitality.In the field of e-commerce,the research on the evolution of competitive behavior is usually based on game theory.The core of the research includes competition and cooperation.This article takes the cultural and play field of Tmall platform as an example,and positions the research object on the competition between shops on the e-commerce platform.By building a store competition network model and exploring the evolution of the store competition network,the research in this paper is an important attempt.Based on the theory of complex networks,this paper first analyzes the topological characteristics of the network.Through the analysis of the two topological attributes of the average pathand the average clustering coefficient of the network,the study found that the store competition network is both a small-world network and a scale-free network,but The class coefficient has a downward trend with time.On the measurement of core nodes,this paper proposes a method of weight equalization to improve the algorithm.Based on the new node influence measurement index,the study found that the influence of the core nodes of the store competition network gradually decreases with the passage of time.This article also combines computer technology in multiple fields to simulate the evolution of the store competition network and reproduce the entire process of cluster evolution.Analyzing the process of cluster evolution,we found that the essence of cluster formation is the process of community development,stability,contraction and integration.From the perspective of heterogeneity,the growth trend of network heterogeneity is more obvious,but cluster evolution has weakened the rate of heterogeneity growth to a certain extent.Finally,through the analysis of the attributes of the store itself,we found that whether a node will disappear during the evolution of the cluster depends mainly on the node's sales and competitors.