Research On The Development Of Ideological And Political Education Function In TV Culture Programs

In the era of mass media,ideological and political education carrier presents diversification.In recent years,the TV programs with traditional culture as the source material keep rising and become the new carrier of ideological and political education.Xi jinping thought on socialism with Chinese characteristics for a new era is a theoretical and scientific weapon for the new era to strengthen cultural confidence,promote the prosperity of socialist culture and build a strong socialist culture.The development of the ideological and political education function of TV cultural programs is also the need to improve the ideological and moral quality of the public and promote the progress of social civilization.TV culture,however,the development of ideological and political education function in the marketization,entertainment,diversity is facing many challenges,based on the survey data found that restrict TV culture factors of the development of ideological and political education function of TV performance in the class itself lack of innovation,the related theoretical results support the weak,social value and mechanism is not sound and emerging media communication conflicts.Then how to fully develop the ideological and political education function of TV cultural programs is the focus of this paper.Based on the survey data,this paper puts forward countermeasures from four aspects.First,it improves the attractiveness of TV cultural programs by improving cultural connotation and innovating program forms.Second,to promote the development of its ideological and political education function by strengthening theoretical research and promoting effective application;Third,to build a professional team to provide talent guarantee;Finally,the way to optimize the development of ideological and political education function of TV cultural programs is to integrate various media carriers,strengthen media supervision and expand the influence of ideological and political education.