Research On CPU Product Distribution Strategy Of Intel(China)Co.,Ltd.

Chinese semiconductor companies are at a high-speed development stage,and marketing channels are at a time of new changes.The rapid development of Intel manufacturers and the involvement of intermediary agents have complicated the structure of marketing channels.The traditional distribution model is being impacted,and the multi-channel model will become the mainstream.Both the original CPU manufacturers and other channel members are facing adjustments in channel strategies.Therefore,the research on the distribution strategy of CPU enterprises has become one of the hot issues in the channel theory and practice circles.In terms of distribution channel strategy research,scholars at home and abroad have proposed different academic viewpoints due to differences in research background and research purposes,and their conclusions are not the same.On the basis of literature research and theoretical analysis,this article details the distribution channel strategy and characteristics of Intel(China)Co.,Ltd.,combined with the development status of China's local CPU market,and seeks solutions to various problems faced by channel development.The thesis can provide reference value for the sustainable and stable development of marketing channels of CPU enterprises through actual investigation and conclusions.This paper takes Intel China Company as the research object to study the issues related to its product distribution strategy in Central Processor.On the basis of combing the relevant concepts and theories,the paper first analyzes the relevant factors that affect Intel China's Central Processor product distribution strategy in terms of enterprises,markets,competitors,middlemen,etc.Then the paper analyzes the current channel structure and channel management of Intel China's Central Processor products.At present,the distribution of Intel China's Central Processor products still has the problems of single channel structure,unreasonable distribution strategy,selection,encouragement,evaluation and control of channel members,and various problems in managing channel conflict.In view of the existing problems,the paper suggests that Intel China Company,in the future distribution of its products in Central Processor,besides adjusting the channel structure,should also optimize the management of channel members,formulate distributor selection criteria,optimize the distributor training system,strengthen the incentive to distributors,and optimize the evaluation and control of distributors.At the same time,strengthen the management of managing channel conflict and the sales department.The research results of this paper are expected to have certain theoretical guiding significance for the channel construction practice of Intel China's Central Processor products,and also hope to provide reference for the distribution practice of similar products of other companies.